What are the trends in event marketing for 2019?
Let’s find out.
Trends in Event Marketing for 2019
The use of technology is increasing in event marketing. Events such as music festivals, technology and entertainment conferences, trade show and exhibits as well as product launches, use a lot of technology. And we’re not just talking about snazzy LED billboards. We’re talking about gadgets that help give audiences special experiences.
The use of virtual reality is not just limited to computer, entertainment, and gaming brands. By next year, VRs will be used by different industries to give consumers a unique and sensory experience. These sensory experiences are important because they help audiences connect and feel what the brand wants them to fee. For example, a food brand can use VR to take audiences to kitchens around the metro so they can see how certain food products are used as ingredients.
Radio Frequency Identification (RFID)
A lot of customers are already familiar with RFID, thanks to smart toll cards, fun run bracelets, and so on and so forth. But the use of RFID has expanded to include event registration badges and concert bracelets. This helps event organizers secure their audience, and collect their data for future use. The information stored on the RFID bracelets can be used for market research and consequently, marketing campaigns.
Facial Recognition and Social Media
Why would you need to augment reality, if you can use reality to personalize and promote your experience? Facial recognition and social media tagging are helpful in broadcasting events to prospect clients far from the event.
Brands are taking advantage of facial recognition in order to gather data from their client. They’ve evolved from using hashtags, to using faces and locations. Facial recognition and social media tagging helps brands find their audience, create their demographic identity, and learn about their wants and needs. This eventually helps them craft their marketing campaigns. It seems a bit invasive, but with social media, is anything truly private?
Snapchat, Instagram and Facebook Stories, Youtube Live and Facebook Live are the platforms influencers use to promote brands. It may be a short clip of the influencer running towards a concert. Or the influencer doing an interview with actors and actresses at a movie premiere. This is broadcasting in the 21st century.
A lot of “traditional influencers” also use live streaming to promote themselves as brands. For example, certain artists live stream their concerts and gigs in order to promote their new album or single. Actors and actresses use live stream to share moments from their movie premieres and fan meets. Even government officials and politicians use live stream to broadcast their campaign efforts.
You can conveniently obtain these technologies from their suppliers. But you still need an event marketing company to help you utilize them for your marketing efforts successfully.
Enter Sho, an event company in Singapore. This boutique branding agency specializes in events. To know more about them, visit their website at Sho.sg.