Regardless whether your e-commerce business in Singapore is considered as a “mom-and-pops” type of online business or a “Wal-Mart”-sized one, the ability to maximize your web site’s search engine rankings is crucial for numerous reasons.
One of the main reason is SEO allows your potential customers or target markets or niches discover your ecommerce site. If your target markets or niches aren’t able to discover it, it’s like putting up a lemonade stand in the middle of the Sahara desert. How can people patronize your online business if they don’t even know it exists?
If you analyze your ecommerce site’s traffic data using its analytics tools, e.g., Google analytics, chances are you’ll see that your main source of online revenue is organic search via search engines. If not, then it’s possible something’s not right in the way you’re managing your ecommerce site.
As the Internet continues to evolve through the years, it has changed the way people and businesses buy products and services. This means that many customers now consider search engines as a crucial part of their informed purchasing decisions. As such, you can’t afford to take SEO for granted if you want your ecommerce business to succeed. Ignoring it means you’re taking a huge risk of making your website invisible to people who may not only need its products and services but also are also willing to pay for them.
Obviously, being invisible to customers will lead to less sales – if any – and will keep your business from growing. Eventually, it will be your ecommerce website’s death knell. On the other hand, it will be your competitors’ lifeblood and will allow them to grow at your expense.
Your ecommerce business is one that can have a huge growth potential. If you’re satisfied with just “good” or “average” search engine rankings, then your business won’t be able to realize that huge growth potential. Ranking as high as possible on search engine rankings is key for sustained significant growth for your ecommerce site.
But most of the time, people aren’t alarmed by missed opportunities for growth as much as shrinkages. Take for example a 50% drop in sales and a missed opportunity to increase sales by 50%. Chances are people will be panicking over the former and only have a “should’ve done better” attitude over the latter. But failure to grow one’s business may be just as fatal as a significant drop in sales, albeit the impact isn’t as immediate. And because the impact isn’t as immediate, it’s tempting to take lack of growth very lightly.
So how then do you improve your website’s ecommerce SEO and greatly increase sale’s growth? One of the logical and cheapest ways is of course to do it yourself. But if you are not experienced in doing so, you may end up not improving your website’s SEO or garnering any sales at all. The next best practical way is definitely to engage a seasoned, trustworthy SEO Agency in Singapore to do your website’s SEO services in Singapore. There are a few notable examples such as Night Owl, a renowned Singapore SEO Company and 786Seo, a content marketing services specialist, depending on that type of SEO that best suits your ecommerce business to do get it ranked high in search engines.