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Why Shaving is an Important Grooming Choice for Your Career

Shaving is one of the most basic grooming activities men do. But even if it seems like a routinary thing, it’s actually something that can help you start your career right.

In the book “The Handicap Principle“, physiologist Avishag Zahavi and evolutionary biologist Amotz Zahavi say that having a beard is a sign that of a man’s competitive ability. Pragmatically speaking, a beard is a handicap. because rivals can easily grab them during fights. Sporting a beard tells a male rival that he can fight despite having that “handicap”. Many other studies find that the beard is an effective macho defense mechanism, not just against rivals or enemies, but also dirt and illness. For these reasons, people generally find men with beards more confident and aggressive looking.

According to the website The Art of Manliness, looking clean-shaven or sporting no facial hair conveys that a man is sociable and is particular with his health and cleanliness. The website also states that society sees men who have less or no facial hair seem less manly.

Beards and social / career status

A 2012 study by ecologist Barnaby Dixson and psychologist Paul Vasey in the journal Behavioral Ecology reports that men in higher positions in society and the community have beards. This goes in contrast with the findings of a global electric shaver brand’s study on men, careers, and facial hair.

According to them, people who hold high career positions are clean-shaven. The study states that states that “The vast majority of CEOs, millionaires and billionaires are clean-shaven.” Successful writers and academics also tend to shave all their facial hair.

On the contrary, the brand also found that successful entrepreneurs and men in the tech field have beards or just a bit of stubble. Actors and celebrity athletes also sport facial hair.

This goes to show that having career success can help you decide what your look will be. But being clean-shaven can help jumpstart your career.

The importance of shaving when starting out

Peter Harris of Workopolis advises new graduates and job hunters to go for a clean-shaven look or a well-groomed beard, to satisfy the preferences of different hiring managers. He says, “I’ve heard hiring managers complain about young men turning up for interviews with several days’ worth of stubble on their faces. For some people this is simply fashion, it’s rugged and manly. Other people, however, see it as sloppy and a lack of proper grooming.” Davis’ personal preference is to look clean-shaven because it makes him seem more serious and authoritative when discussing serious issues. Stubble is completely a no-no, both for job hunters and men in tenured jobs.

Look Clean-Shaven Regularly Easily and Affordably with ShaveItClub

Look clean easily and affordably look with the Shave It Club subscription box. When you buy a shaver online from ShaveItClub.com, you get a custom shaver and a monthly set of new blade cartridges. Not just that, but you also get a ton of perks from signing up with this shaving subscription service.

 

 

The Best Hairstyles for the Clean Shaven Look on Any Face Shape

The beard is no longer the biggest thing in men’s hair fashion. In fact, the decline began a few years ago in Western Europe, just as the trend was heating up in Southeast Asia. It’s 2018. The beard trend has also significantly gone down in the region. The only men left with those beards are those who really like the look, regardless of relevance. Men have also changed back their hairstyles to simpler ones.

This brings us to this article’s topic: which are the best hairstyles for the clean-shaven look. More and more guys are now having haircuts to complement their beard-less jawlines. And if you’re raring to get off the “hipster” bandwagon, you’ve loaded the right webpage.

Here are just some of the best hairstyles that go well with the clean-shaven look for men of different face shapes.

The Best Hairstyles for the Clean Shaven Look

Taper and Fade for Men with Square Face Shape

Men with a face square shape possess a sharp and broad jawline that reaches up to the cheekbones or ears. They have wide and anglular temples as well.

The taper and fade fits most guys but fits men with this face shape the best. To achieve this hairstyle, ask your barber to give the hair on the sides a close trim. The hair on your crown should remain longer and styled upward. The thicker your hair, the longer your hair on top should be.

Another nice haircut for square-shaped men is the buzz cut.

Classic High and Tight for Men with Triangular Shaped Faces

Men who have triangular shaped faces have wide cheekbones that taper to a pointed chin. Their jawlines look softer and less angular.

The side part is a good hairstyle for men who have less angular yet defined faces. This requires you to keep the hair on your sides closely shaved and the hair on top of your hair slightly longer than a buzz cut. If you want to keep your hair long, you can just do a classic side part.

Both of these hairstyles go well with a little stubble, so you don’t need to do a close shave to look good. Don’t wear a goatee – it will make your face look more pointy than it is.

Crew Cut for Round Shaped Faces

Round shaped face guys have rounded jawlines and temples.

The crew cut hairstyle is comprised of faded sides and back, and short hair on top. Another hairstyle that would suit you is the Quiff. To make this fifties-era hairstyle work, ask for a fade or undercut on the sides while keeping your hair on top long enough to be styled high.

The Best Shaver for the Clean Shaven Look

Get the clean-shaven look easily and in style with the ShaveItClub subscription box. When you buy a shaver online from ShaveItClub.com, you get a custom shaver and a monthly set of new blade cartridges. Just visit the Shave It Club website to see all the affordable products they’re offering.

 

 

Trends in Event Marketing for 2019

What are the trends in event marketing for 2019?

Let’s find out.

Trends in Event Marketing for 2019

The use of technology is increasing in event marketing. Events such as music festivals, technology and entertainment conferences, trade show and exhibits as well as product launches, use a lot of technology. And we’re not just talking about snazzy LED billboards. We’re talking about gadgets that help give audiences special experiences.

Virtual Reality

The use of virtual reality is not just limited to computer, entertainment, and gaming brands. By next year, VRs will be used by different industries to give consumers a unique and sensory experience. These sensory experiences are important because they help audiences connect and feel what the brand wants them to fee. For example, a food brand can use VR to take audiences to kitchens around the metro so they can see how certain food products are used as ingredients.

Radio Frequency Identification (RFID)

A lot of customers are already familiar with RFID, thanks to smart toll cards, fun run bracelets, and so on and so forth. But the use of RFID has expanded to include event registration badges and concert bracelets. This helps event organizers secure their audience, and collect their data for future use. The information stored on the RFID bracelets can be used for market research and consequently, marketing campaigns.

Facial Recognition and Social Media

Why would you need to augment reality, if you can use reality to personalize and promote your experience? Facial recognition and social media tagging are helpful in broadcasting events to prospect clients far from the event.
Brands are taking advantage of facial recognition in order to gather data from their client. They’ve evolved from using hashtags, to using faces and locations. Facial recognition and social media tagging helps brands find their audience, create their demographic identity, and learn about their wants and needs. This eventually helps them craft their marketing campaigns. It seems a bit invasive, but with social media, is anything truly private?

Live Streaming

Snapchat, Instagram and Facebook Stories, Youtube Live and Facebook Live are the platforms influencers use to promote brands. It may be a short clip of the influencer running towards a concert. Or the influencer doing an interview with actors and actresses at a movie premiere. This is broadcasting in the 21st century.
A lot of “traditional influencers” also use live streaming to promote themselves as brands. For example, certain artists live stream their concerts and gigs in order to promote their new album or single. Actors and actresses use live stream to share moments from their movie premieres and fan meets. Even government officials and politicians use live stream to broadcast their campaign efforts.

Sho.sg

You can conveniently obtain these technologies from their suppliers. But you still need an event marketing company to help you utilize them for your marketing efforts successfully.

Enter Sho, an event company in Singapore. This boutique branding agency  specializes in events. To know more about them, visit their website at Sho.sg.

 

5 Ways to Make the Clean-Shaven Look Work for You

A lot of guys nowadays are exploring ways to cut and style their beards. You’ve seen friends sport long beards that are common among hipsters. You may also have a few friends who grow handlebar mustaches. But sporting the clean-shaven look never goes out of style.

One of the main concerns among men is the lack of ”manliness” of the clean-shaven look. One of a guy’s common gripes on the clean-shaven look is that it makes them look too young and childlike. Or beta, and effeminate. Practically speaking, maintaining the clean-shaven look also requires a lot more maintenance.

Don’t worry. You can still look clean-shaven without sacrificing your manly look or wasting too much of your time.

Here are five ways to make the clean-shaven look work for you.

Check out celebrity photos for stylish shaved trends.

Do you go all out or do you leave a bit of stubble behind? Look at your fave celebrities’ photos to determine which look you’d want on you. This works for men with partners or who are single.

Consult with your wife, fiance, or girlfriend.

The clean-shaven look will work for you better if your significant other likes it. So ask them about what kind of look they want. There are women who like guys with beards. But the majority still favor guys with the clean-shaven look. That’s because men with the clean-shaven look have softer and smoother skin.

Prepare.

Regular shaving will affect your skin, so prepare well to minimize these effects. Lack of preparation may lead to having more nicks and cuts.

Prior to shaving, you need to take a warm bath or shower. A warm bath or shower helps you open your skin’s pores and make hair removal easier. Then lather on some shaving cream.

If you have a long beard, make sure you cut or click the thick portions before putting on shaving cream. Cutting or clipping will definitely make shaving easier for you.

Shave correctly.

The razor of your shaver should pass over enough times to remove two layers of dead skin cells. One or two passes should be enough to give you a close shave.

Rinse thoroughly and keep your skin clean.

There’s a lot of talk about taking a warm bath or shower prior to shaving. But guys have to be reminded to clean up after they shave. After all, you won’t get that clean-shaven look without really cleaning.

Forgetting to clean your face after shaving with leave you with dead skin cells, stray hair, and shaving foam. That much dirt may infect your skin and cause breakouts. So remember to bring out the aftershave.

Look Clean-Shaven Regularly Easily and Affordably with ShaveItClub

Look clean easily and affordably look with the Shave It Club subscription box. When you buy a shaver online from ShaveItClub.com, you get a custom shaver and a monthly set of new blade cartridges. Not just that, but you also get a ton of perks from signing up with this shaving subscription service.

Why Experiential Events Are Important for Brand Marketing

You know that a brand is excellent when consumers trust it. Consumers trust brands when they make their lives easier, and make them look and feel better. But you know that a brand is even beyond excellence when it invests in experiential events.

Experiential events are different from your normal activation events with product or service demos. They give your consumers experiences that are unforgettable and worthy of talking about. Not only do you gain trust among your consumers, but also entice them to advertise you for free. Implementing experiential events is a great way of making your consumers your own brand spokespersons.

Types of Experiential Events

There are two kinds of experiential events. The first type involves activities for single consumers or consumers in small groups.

Some good examples of this are the interactive promotions for major movies, television shows, and events. These interactive promotions involve games or activities for single persons or groups of people. One of the most powerful interactive displays ever made was the Game of Thrones interactive booth in SXSW. Here, fans of the show brandished a virtual reality sword inside a dark room in order to create images of their faces. Another one is the Conjuring 2 nun prank that went viral online. The global brand Coca-Cola recently installed an 11-meter soda vending machine in Tokyo to promote volleyball and the next Olympics.

Then there are activities that involve large groups of people.

These experiential events are more effective because they give people a memorable collective experience no other brand could. Recently, a rising cosmetic brand in Southeast Asia successfully beat a popular North American brand in gathering the most number of people applying lipstick at the same time in the same venue. The said brand now holds a Guinness World Record. This event not only introduced its products to potential consumers but also made them more appealing to its current clientele. After all, it gave them a sense of belonging and pride. Who doesn’t want to be part of a Guinness World Record?

Where the challenge lies

The challenge lies in creating new and fresh experiences that are aligned with your brand. There are certain experiential brand events that don’t lose their shine, such as sporting events for athletic brands. But the same type of event may not work for brands in other categories and fail to resonate with its audiences. That’s why not all brands are successful in holding fun runs. Brands should ensure that the experiential events they hold align with their messaging and have impact on their audiences.

How can brands do it?

Conceptualizing new and fresh experiential events is something that brands cannot do alone. That’s why they need to enlist the help of a marketing and events management company.

Sho, an event company in Singapore, regularly makes experiential events happen. Sho is also a talented boutique branding agency, so they don’t just do events, they do events that work. To know more about them, visit their website at Sho.sg.

Shaving Subscription Boxes vs. Regular Shavers

Subscription boxes are becoming more popular these days. These boxes are packages of stuff you like or need delivered monthly to your doorstep. It’s a great alternative for people who are too busy at work or home to go shopping. Efficiency and guaranteed quality are the top reasons why people get subscription boxes. Shaving subscription boxes are one of the more popular types of subscription packages for men.

Shaving subscription boxes differ from brand-to-brand. There are some subscriptions that offer only a shaver and a monthly supply of blades. They’re less expensive and provide you with your most basic need – a shaver. Then there are also subscriptions that provide you with a complete shaving kit. Aside from a shaver and blades, these kits also include shaving soaps, brushes, and an aftershave. These are a lot pricier.

In any case, signing up for a subscription box is better than buying an ordinary shaver. Here are the reasons why.

Why shaving subscription boxes are better than regular shavers.

The purchasing process is more efficient.

You can process your subscription online. No need for you to take monthly trips to Watsons to replace your regular shaver or get new blades. You’ll just have to sit back, relax and anticipate the delivery of your box.

Sure you could buy shaver online from online marketplaces like Lazada or Shopee. But that would require you to make monthly transactions. Signing up for subscriptions only need you to make a single transaction every year or six months. That’s far more efficient.

The quality is better.

A lot of people go for the big brands in shaving. But because big brands manufacture regular commercial shavers in bulk, they cannot assure consistent product quality. The quality that big brands assure the consumer public is only equivalent to the shavers’ prices.

Shaving subscription services provide the same expertise but assure higher quality. That means they they check each shaver, blade cartridge and shaving product meticulously before delivering it to you.

Shaving subscription box services are a lot better at customer service.

What if you buy a regular shaver from a big brand and it rusts faster than you expect? Then you can’t just complain and ask them for a replacement. That would take you months! You need to buy another one, which is a waste of time and resources.

Shaving subscription services respond faster and personalize their solutions. Shaving subscription companies ensure the best customer service that big brands can never really fully realize.

You get to personalize your shaver.

You only have a few options available when you buy a regular shaver from the drugstore. Shaving subscription services let you customize your subscriptions, from the color of your shaver, number of blade cartridges, to the type of shaving soap according to your skin type.

There you have it – the pros of signing up for a shaving subscription versus buying a regular shaver. Now that you know, are you ready to sign up for your first ever shaving subscription box?

 

 

Three Essential Oils that You Need in Your Life

Essential oils are natural essences that are good for your body, mind, and home. Different cultures have been using essential oils for thousands of years. Scientists, medical experts, and naturopaths all attest to the power of these organic compounds.

There are literally hundreds of essential oils available. Not all plants have these extracts but a lot of them do. Different fruits, herbs and plants produce these oils. Eucalyptus, mint, lavender and lemon are four of the most popular oils.

If you are just beginning to explore aromatherapy and naturopathy, we suggest purchasing these three essential oils.

The three most important essential oils

Lemon Essential Oil

There is nothing but praise for lemon essential oil. A study by the International Journal of Food Microbiology from 2017 laud lemon as the most effective antimicrobial agent. The large number of scientific studies on lemon oil reflects the dearth of benefits from this popular citrus fruit.

Lemon is the most important essential oil because it helps strengthen the immune system and acts as an antioxidant. Its antioxidative properties decrease the chances of a person developing cancer. Lemon essential oil also helps women manage adverse effects of pregnancy such as nausea and vomiting. It also decreases the possibility of developing heart disease.

Lemon oil also helps you take care of your neurological system and psychological health.  It reduces nerve damage and helps you fight off depression.

At home, lemon essential oil acts as an all-around disinfectant that you can use for your household. You can also use it for cleaning your teeth and washing your hands from sticky substances.

Grapefruit Essential Oil

Grapefruit essential oil is most effective in helping a person lose weight. It detoxifies the body and decreases fluid retention. It also helps you stave off sugar cravings.

Grapefruit essential oil also has lots of medical benefits. It acts an antioxidant which has anti-inflammatory, antifungal, and anti-carcinogenic properties. It strengthens your body and prevents you from feeling nauseous as well as developing lifestyle-borne diseases like cancer.

Using grapefruit oil also helps you keep your psychological health in tiptop shape. Whenever you feel doubtful and judgemental towards yourself, dab on a blend of grapefruit and patchouli essential oils to make you feel more confident and free.

Rosemary Essential Oil

The last essential oil on our list is rosemary. Rosemary essential oil is one of the most important compounds for mental and neurological health. Using rosemary oil supports the healing of neurological tissues, increases nerve production and improves memory. Mixing lemon and rosemary oil can help give you clarity whenever you feel confused.

Rosemary oil helps soothe muscle aches and alleviates stomach pains.

Rosemary essential oil is also the best natural essence for your hair. You can put rosemary oil on your hair to remove dandruff and excess sebum, add volume and makes it look thicker. Concoct your own shampoo by mixing rosemary oil with lavender oil, aloe vera gel, and coconut milk. You can also make a facial scrub using grapefruit, lavender, and patchouli oils.

(Cover photo courtesy of mitchf1 / Pixabay)

 

Best Places to Find Hijab Style & Muslim Clothing in Singapore

Singapore is a highly successful city with a population of over 5 million people. Out of this 5 million people, only about 20% of the population are Muslims with a majority coming from the Malay Muslim community. However, despite having a small population of Muslims, Singapore is regarded as a very Muslim friendly country. It has numerous mosques, Halal eateries, Muslim friendly hotels and countless shops which sell Muslim related items.

If you are looking specifically for Muslim clothing in Singapore, then don’t worry as Singapore also has that covered. From the latest hijabs, shawls, scarves, abayas to the best burkini swimwear, you can find it all in dedicated Muslim fashion shops in Singapore. So, to find out more about some of the best places to find Muslim clothing, read the rest of this article.

Tanjong Katong Complex

Tanjong Katong Complex is located along Tanjong Katong Road and a mere few minutes walk from the Paya Lebar MRT station. It is also close to the the heart of the Malay Muslim community which is Geylang Serai. There are many shops here that cater to Muslim fashion and other accessories. However, the highlights of this shopping complex definitely have to be 2nd Chance and First Lady.

Both 2nd Chance and First Lady are owned by 2nd Chance Properties and have been around for over 20 years. 2nd Chance itself was started in 1975 by Mr Salleh Marican, a former potential Singapore President contender in 2017. The business didn’t do very well after 4 months way back in 1975 but Mr Salleh managed to revive it 5 months later and aptly named it 2nd Chance. While 2nd Chance started as a men’s tailoring business, it has now focused on Muslim men’s ready to wear clothing such as baju kurong, jubah and many others.

First Lady boutique, on the hand, was started in 1992 with an emphasis on Malay ladies traditional clothing. Now, it has a wide array of Muslim ladies clothing from different abaya designs, hijab style, scarves, maxi-dresses and elegant baju kurongs.

Geylang Serai Market

Our next stop, Geylang Serai Market, is coincidentally only about a 10 minute walk away from Tanjong Katong Complex. This location has been the ultimate go to place for the Malay Muslim community in Singapore since 1964. It has recently received an uplift and reopened with a fresh new look in 2010. Despite the revamp, Geylang Serai Market has managed to blend the historical kampong setting with modern infrastructure and maintained its roots with numerous shops selling traditional Muslim friendly items.

While Geylang Serai Market is famous for its  good and affordable Halal food and groceries, there are actually many shops that sell Muslim clothing on the second level of the market. You can find many value for money yet fanciful Muslim clothing such as hijab, abaya, jilbab, baju kurong for men and women, jubah and so much more. You can even try to negotiate prices with the shop owners and if any shop owner refuses to discount the prices, you can easily move on to another shop with a more affordable price.

And there you have it, some of the best places to find Muslim clothing in Singapore. But if you prefer to purchase your clothing online, then you should visit online Muslim shops such as HijabDressUp. HijabDressUp offers products catered for the Muslim women’s market such as the best hijab style, best abaya designs, elegant shawls and much more to suit your needs.

Perfect Subscription Box Services in Singapore For You and Your Partner

Getting a monthly subscription box for you and your sweetie is a great way to avail of quality essentials at a lower price. It also helps you save time and spend more quality hours with each other. That includes unboxing and enjoying your subscription packages together!

Here are just some subscription boxes in Singapore that are perfect for both you and your partner:

For the Men

Credit: The Shave It Club

 The Shave It Club

Instead of searching where you can buy shaver online, get a monthly shaving subscription box instead. The Shave It Club is an affordable no-frills shaving subscription box that delivers blade cartridges to your doorstep every month. You get to choose from three shaver handle colors (black, gold, silver) and the number of blade cartridges you need monthly to look smooth. You can get two blade cartridges for the price of $9.90 or purchase four cartridges at $15.90. It also comes with a membership card that lets you avail of perks from various dining and fashion establishments. Establishments include Balqi’s the Bistro, Forest Child, Time to Hijra, Sinseh: The Grocery, Sixth Empire, Grey by Ortenhill, and Toasties. That’s a lot of perks from just shaving!

 

Credit: OhhMyBox

 OhhMyBox

OhhMyBox is your secret to looking dapper all the time. The team at Ohhmybox curates quality accessories and grooming products to satisfy the needs of the modern gentleman. They customise the subscription box on the basis of your style, hair type, and skin type. Cufflinks, ties, and even watches are all part of OMB’s mix. You’ll also get a regular supply of products from reputable brands such as Lush, L’Oreal and Happy Feet. The contents of each box cost more than $100. At $57 a month, this box is a real bargain! They also have gift boxes available.

For the Women

Credit: lookfantastic

Credit: lookfantastic

lookfantastic

Restock your beauty arsenal with lookfantastic’s monthly themed Beauty Boxes. Lookfantastic excites subscribers with themes such as “Indulge Me”, “Get the Glow” and “Wanderlust” that come in the form of surprise subscription boxes. Trusted brands like Dermalogica, Christophe Robin, and Erno Laszlo are just a few of lookfantastic’s product partners. The monthly subscription box costs only $27.50 – a lot less than what you’d spend on a trip to Sephora. Looking for the perfect birthday or holiday gift? They also offer limited edition subscriptions in partnership with brands like Elle, Illamasqua and Omorovicza.

Credit: Her Velvet Vase

Her Velvet Vase

Her Velvet Vase offers Moodboxes that are perfect for sartorial females around Singapore. The Her Velvet Vase crew puts together a dress, matching tops and bottoms, and accessories on the basis of your mood for the month. Simply choose from the wide array of moods available (Happy & Bright, Romantic, or even Confused) and the crew will curate choices for your subscription box accordingly. You can also indicate up to three colour preferences that match your mood. For $65 a month, you get a wardrobe worth $115. That definitely will put you in a great mood for shopping every month.

Happy unboxing, lovers!

 

 

The Ultimate Guide to Muslim-Friendly & Halal Hotels in Singapore

Despite its relatively small size, Singapore actually houses some of the best Muslim friendly hotels in the world. Whether it is providing prayer rooms, prayer mats and Qibla direction, these hotels have it all. What’s more, these hotels also have some of the best halal restaurants in Singapore. For every hotel that is Muslim friendly and halal Singapore has to offer, read on to find out more.

Royal Plaza on Scotts
Royal Plaza on Scotts is a Muslim friendly hotel owned by the Sultan of Brunei, one of the richest Muslim monarchs in the world. At the hotel lobby, you can find the halal certified restaurant, Carousel, which offers a wide buffet spread and is considered one of the best halal hotel buffet Singapore has to offer. The buffet is so popular that it is usually fully booked by both Muslim and non-Muslim diners on weekends and public holidays. Apart from halal food, the hotel also has a prayer room for both male and female guests which is located near the carpark lobby of the hotel. You can take your ablution within the prayer room itself as there are ablution areas located there. However if you prefer, you can pray and read the holy Quran in the comfort of your hotel room as every room has the holy Quran with the direction of the Qibla being prominently displayed.

Grand Hyatt
Another excellent halal buffet Singapore has to offer is Straits Kitchen located at the ground level of the Grand Hyatt hotel. Incidentally, the Grand Hyatt is located just across the road from Royal Plaza on Scotts. Straits Kitchen offers one of the most sumptuous local cuisines from Malay, Indian to Chinese dishes, all laid out brilliantly in numerous buffet stations. Although the hotel itself doesn’t have a dedicated prayer room like the Royal Plaza on Scotts, there is a nearby mosque, called the Al-Falah Mosque which is about a 10 minute walk from the hotel. And if you prefer to savor meals outside the hotel, you can find numerous halal eateries located within the nearby Far East Plaza, Shaw Towers, Ngee Ann City Shopping Centre and even Orchard Ion.

Fairmont Hotel
Asian Market Cafe in Fairmont Hotel is another prime example of one of the best halal restaurants in Singapore. It offers a delicious buffet that specializes in Asian and local dishes. The hotel staff are also more than willing to provide Muslim guests with information on nearby halal eateries for those who wish to venture out of the hotel for their meals. In terms of being Muslim-friendly, the hotel also offers prayer mats and prayer timetables upon request.

So the next time you are looking for the best Muslim friendly hotels that offer halal food in Singapore, look no further than HalalGo. Whether you need to book Muslim friendly hotels or simply just to find out more information about Halal spots around the world, HalalGo is the ultimate halal guide for any Muslim conscious traveler.